Paul Yacht, the founder and principal of Innit got his start in the world of design by working as a set decorator in Toronto’s busy film industry. 

Fast forward to 2002, when Paul decided to follow his dreams and head south to Puerto Escondido, Mexico to kick back and learn how to surf. For fun and to make enough cash for a rustically opulent life on the beach, he opened a beachside bookstore/cinema/surf-shop/bar and used Acapulco Chairs as cinema seating and lounge chairs for the bookstore.

The decision to use these retro classics was obvious. They’re cool, comfortable, versatile, unique, and easy to hose down when soda or cerveza spilled (the popcorn dropped right through). After fielding requests from all over the world for these chairs he decided to perfect the design and export them to Canada and the USA. And so Innit was born.

In 2011, as the business grew, Innit moved north of the Rio Grande and is now manufacturing in Toronto and Los Angeles, with its head office located in Toronto. 

Paul works from the beach and continues to surf as often as possible…

PJ's (Paul's) book bodega in Puerto Escondido, Mexico - 2002